介绍:
Mr. Ford: Now, of course, with all this cutting-edge
technology there must be a catch, you might ask yourself. I
bet the retail price will be too much for most consumers,
you might say. Well, you’d be wrong!
Mr. Ford: Yes, of course the x420 is aimed at the luxury
market, but if you compare the price of our leading
competitors, the x420 represents incredible value for
money. At only15,000RMB it is far more affordable and
far more attractive than almost every leading brand and
model.
Mr. Ford: So, what differentiates us from our competitors?
Well, if we compare Orange’s luxury MP40 range then we
can really highlight some of the differences.
Mr. Ford: Now, of course Orange has an enviable record
for producing revolutionary and top class products, and I
must admit the MP40 is a breathtaking machine. However,
for most consumers the MP40 is simply far too expensive
to consider.
Mr. Ford: Compared with the x420 it is more expensive
and there’s no doubt that considering the quality and
workmanship that goes into the x420 we really win hands
down on value for money.
Mr. Ford: Also, if you compare the after sales service we
offer I think we can proudly boast the best customer
service facilities in the whole lap-top sector. As opposed to
most of our rivals, we guarantee quality, we guarantee
service and we guarantee reliability.
Mr. Ford: The questions we must ask ourselves are ”
What does the Alpha brand stand for? and also ” How can
we set ourselves apart from our competitors? The answer
to both of these questions is the same my friends.
Mr. Ford: Alpha stands first and foremost for quality, for
excellence and for service. If we always stick to this
philosophy then I’m confident that we will really be able
to expand our market share significantly. Okay, let me
move on now to give you an idea of our marketing
campaign for the x420
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