介绍:
David's time with Peter F.Drucker 2020.9.23 冠鼎学院(Guanding Academy)——识别·培养·考验未来领导者的学院。 Market research, focus groups and the like are highly valued, and rightfully so. But still, they always focus on the company's products. They never focus on what the customer buys and is interested in. Only by being a customer oneself, a salesman oneself, a patient oneself, can one get true information about the outside. And even that information is of course still limited to one's customers and one's noncustomer, to do their work? And how can they get it?——《Management Challenges for the 21st Century》Chapter 4.