介绍:
9.18 EMF
Fast food chain McDonald’s is going upmarket. Its latest ploy is to try to appeal to the coffee cognoscenti. McDonald’s says it’s upgrading the beans it uses to a premium blend roasted in California. It fooled even the fussy French. Our survey ended in a dead heat of the 30 or so people who swigged sample after sample. A third preferred Dunkin’ Donuts. A third preferred Starbucks and a third preferred McDonald’s. McDonald’s will still be the cheapest of the three.
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