【2014-03-24，一】ESL Podcast 984 – Competing in Business

If times are tough for your business, you may need to make some changes. Learn about your options in this episode. Tags: Business Audio Index: Slow Dialog: 1:18 Explanation: 3:08 Fast Dialog: 16:28 Yoko: We used to be the only game in town. Now we have three competitors and they are luring away our customers. Cedric: I know. We need to do something before we go under. What about price matching? Yoko: Our prices are already competitive. If we want to focus on price, we’ll need to undercut our competitors. Cedric: Slashing prices would be really hard on our profit margin, but these are desperate times. What do you think of a two-for-one deal? We could offer it for a limited time. Yoko: We can do that if lowering our prices doesn’t work. I’m thinking we could go in another direction. What do you think about offering freebies or gifts with purchase? Cedric: I think that’s a good idea. The more frills we include the better our services look. What kind of frills? Yoko: I’m not sure, but the more bells and whistles the better. Cedric: And if all of this doesn’t work? Yoko: Then we’ll be up the creek without a paddle! Script by Dr. Lucy Tse