介绍:
Pitch Perfect，一本关于沟通与表达的方法论。英文里的Pitch，除了是词典里查得到的音乐术语之外，更常用也更加非正式的意思，是 “to attempt to sell or win approval for something or someone by advertising, promotion”，中文可以翻译为“安利”。这本书就是教你“如何安利”的，其作者是前电视制作人，采访高手，后转行做专业表达顾问，给各种名人提供表达与采访准备训练，然后把自己的所得写了这本书。可以将其理解为“美国版的马东与美国版的《好好说话》”。
Pitch Perfect by BillMcgowan, an Emmy Award-winning journalist and media coach is about saying the right thing the right way. It is an essential skill for everyone, from sealing a deal to getting a promotion. The book walk through 7 principles, which will help you to pitch perfect. I love the statement at the end of the book: Perfect doesn't mean mistake free. It should be real, casual, warm and enthusiastic. So for me, the pitching upskilling is a continuous journey, but the core is to keep the conversation genuine and not only about me.
七条 Pitch Perfect 原则：
头条原则：用最精彩的内容开场。
教父原则：用视觉化的语言抓住听众的注意力。（作者的故事：采访FB的Sheryl，去错了城市了）
不跟踪原则：保持安全距离（别幽默，但可自嘲）
蕃茄酱原则：要避免乏味的话，要尽量做到丰富和简练。
说服力原则：通过音调与肢体增强说服力（大量电视元素）
好奇心原则：表现出真诚的好奇心（学会倾听）
广告狂人原则：引导话题至你擅长的领域（Lucas的节奏引导）
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