国际商务英语教程~05介绍公司Introducing Your Company

国际商务英语教程~05介绍公司Introducing Your Company

2014-06-21    05'48''

主播: 杰说英语

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介绍:
Jennifer在与Standard家用电器的会谈中,因对方想进一步了解Action电器的营运状况。身为公司代言人的Jennifer就必须向他们说明公司经营的历史、主要的产品与营业项目等。 In answer to your questions, Action Appliances has been manufacturing top quality appliances for 15 years now. We began selling rice cookers from one small shop in Taipei. At that time, we were strictly a mom-and-pop operation. To keep up with overwhelming customer response, the company expanded rapidly. We improved our R&D department and enlarged our product lines to include washers and dryers, refrigerators, and microwave ovens. Our appliances are geared toward households with high needs but minimal space. Taiwan is still our main market. As a matter of fact, you'll find at least one Action appliance in one out of three households in Taipei alone. With a strong home base, we feel we're ready to move overseas. Recent consumer research efforts prove that over 40% of the appliance market in Canada and the United States consists of highly efficient, compact products. You'll find that our appliances meet these needs. 让我回答您的问题:Action电器生产一流的家电产品已有十五年的历史了。公司最早在台北以贩卖电饭锅起家,我们当时只是小成本的家庭电器行。 由于客户反应热烈,公司即很快地扩展。我们加强研发部门,扩大生产线,增加产品项目,像洗衣机及烘干机、电冰箱、微波炉等产品。我们的电器是专门针对要求高效率,但空间有限的家庭用户而设计。 台湾仍是我们的主要市场。而事实上,你会发现至少有一项Action的产品会出现在台北地区中每三户人家中的其中一户。 由于在国内的基础稳固,我们觉得向海外市场扩展的时机成熟了。最近的消费研究报导指出,美加地区的电器市场中有百分之四十以上是高效率的组合型商品。所以,您会发现我们的商品完全迎合这些需求。 Words and expressions mom-and-pop 家庭式的,小型的 这个词组原指由家庭经营的小店,引申来泛指‘小型的营运’。"mom"和 "pop"是英文中对妈妈、爸爸的昵称。 When I was a kid, my neighborhood streets were lined with mom-and-pop stores. keep up with 配合,保持 这个词组是指与别人的速度或层次能相配合、能赶得上。 We must keep up with demand if we're going to remain a profitable company. R&D 研究发展(部门) 这是"research(研究)and development(发展)"的简写,是公司企业中专门负责开发新产品的部门,有时亦可指此类计划。 We need to increase funding to our R&D department if we are going to compete with other innovative companies. gear toward 专门朝向某事发展 "gear"本是‘加装上马达,开始运作’的意思。这个词组是说专门为某事或某特定对象而设计发展;跟在"toward"之后的名词词组,即为发展的方向或所针对的对象。 Our textbooks are geared toward the business students. home base 主要市场、总部 在商业术语中,这个词组可指某企业的‘总公司’,或指一项商品大量销售的‘主要市场’。"base",基地。 I'll report back to home base after I complete the meeting with the European buyers. Sentence patterns ● 开场白 1. In answer to your questions, Action Appliances has been manufacturing top quality appliances for 15 years now. 2. Regarding your questions, Action Appliances has been in business for 15 years. 3. In response to your questions, Action has been producing top quality products for 15 years now. ● 说明成长 1. To keep up with overwhelming customer response, the company expanded rapidly. 2. Customer response was overwhelming, so we were able to expand steadily. 3. We grew quickly and steadily due to a strong customer response. ● 市场占有率 1. As a matter of fact, you'll find at least one Action appliance in one out of three households in Taipei alone. 2. In fact, our appliances are used in one out of three households in Taipei. 3. Actually, you'll find at least one Action appliance in one out of three households in Taipei. ● 公司的目标 1. Recent consumer research efforts prove that over 40% of the appliance market in Canada and the States consists of highly efficient, compact products. 2. Marketing studies show that a market exists in Canada and the States for our compact products. 3. Recent consumer research leads us to believe that a market exists in Canada and the States for our appliances. Structure analysis结构分析 介绍公司的成长重点,是要把数据和事实一并提出给客户知道;并注意让对方明了,这些事实与目前的成功息息相关。 When introducing your company, it’s key for the customer to know the growth of your company with some data and facts, all these will earn the trust of your customer, and your business success. 1. 回答问题 直接回答问题,简述公司的背景。 2. 发展过程 解释消费者的反应以及公司成长的可能性。 3. 巿场优势 提出自己目前在市场上所占的优势。 4. 未来计划 以未来的展望与将和对方合作的计划做总结。 If you have any questions, please add my QQ 1440186908. Weibo: http://weibo.com/u/1599708237