8.9.EMF 阿迪达斯于彪马的恩怨情仇

8-9 EMF Adidas and Puma are two of the biggest rivals in shoes. But did you know that their founders were two halves of a once happy family business that turned into a level of brother rage so intense (that) it will get the sneaker heads’ tongues a-wagging? In the 1930s, the Dassler brothers’ sport shoe company in Bavaria made the most kick-ass athletic shoes in all the land. But all of that success was not good for their relationship. Tensions flared. In 1949, Adolf, or Adi Dassler, formed Adidas, a play on his nickname. Rudolf Dassler started Puma because, well, that name is awesome. The brothers sued each other many, many times over the years over all sorts of design and trademark issues, costing each other a fortune in lawyers and suits. The brothers died two years apart. They were buried at opposite ends of the village graveyard.   阿迪达斯和彪马是运动鞋业最大的两个竞争对手。那你知道吗？两个品牌的创始人曾是一个幸福家族企业的两兄弟，后来两人关系极度恶化，才成了球鞋爱好者八卦对象的。 上个世纪三十年代，当时全世界最好的运动鞋就出产于达斯勒兄弟位于巴伐利亚的运动鞋厂。然而，这些成功并没有促进兄弟俩的关系，反而激化了两人的矛盾。1949年，阿道夫，也就是阿迪·达斯勒，创立了阿迪达斯，品牌的名字来源于他的小名。哥哥鲁道夫·达斯勒则创立了彪马，因为这个名字听着就很霸气。多年来，兄弟俩无数次起诉对方，争论从设计到商标的一系列问题，请律师、诉讼耗费了双方大量资金。兄弟俩去世的时间仅仅相隔两年。他们的遗体被埋在了村子墓地的两头。