介绍:
A: Okay everyone, let’s begin. I called you here today to
evaluate our marketing strategy during this recession. I
wanted to re-emphasize our corporate mission of Aiming
to give our customers the best coffee and service in a clean
and welcoming atmosphere.
B: Several other shops have reduced the prices for their
coffees and are drawing in more customers. Why aren’t we
doing the same thing?
A: I know that recent sales have been slow, but we are not
going to reduce our prices to the level of our competitors.
We offer a superior product and our focus is on long-term
growth rather than shortterm sales. If we lower our prices,
we run the risk of devaluing our product.
B: Customers don’t care about the coffee anymore. They
only care about the price.
A: I disagree. Highly discerning customers know that our
coffee is far better than the coffee you buy at the other
places. Our coffee bean are artisan roasted and we use
state-of-the-art equipment to brew our coffees. When you
compare the coffees side-by-side our coffee wins the taste
test every time. We have never sought to appeal to the
mass market with cheap coffee drinks, and we will not do
so now.
C: That’s true. We’ve certainly achieved top of mind79
awareness when it comes to the best best tasting brews and
it’s important to distinguish ourselves from our
competitors. I think the main question is how we can show
our appreciation to our customers.
A: That’s the main question I would like to discuss today.
B: Money is tight for everyone these days so even our
most loyal customers may be reconsidering the money
they pay for their morning coffee. Since the superiority of
our coffee beans is one of our core competencies why
don’t we sell the beans for people to brew coffee at home.
C: That could definitely be a way we could expand our
company, but would we be undermining the essence of the
company that way?
A: Let’s brainstorm some more ideas, and do some
research. The customer always comes first, and what the
customer wants, the customer gets. Maybe it’s time we
started selling coffee beans
