The Office ‐ Presentation Series 2 ‐ Talking about
Mr Ford: As all of you are well aware, competition in the
laptop computer sector is intense.
Mr Ford: We continue to fight with our competitors for
market share, and this is the case both in the developed
markets in the West, as well as more developing markets
in Asia and Africa.
Mr Ford: You may ask yourself, why is this market so
cut-throat? Well the answer is simple. There is a huge
untapped potential market out there ,with a huge untapped
potential for profit.
Mr Ford: If I bring up the first graph here, it shows the
increase in terms of number of computer owners across the
globe.
Mr Ford: As you can see in the 1980’s computer
ownership amounted to around 0.5% of the total world
population. Since the 1990’s, computer ownership has
risen dramatically.
Mr Ford: In the new millennium we saw an even larger
explosion in computer owners , with figures rising to
around 4- 5%, an increase of 1000 % percent compared
with the 1980’s .
Mr Ford: If we move on to discuss the figures for China
specifically we can see in Chart B that the overall figure
for computer ownership stands at around 60 million, which
represents a huge increase in a very short time period.
Mr Ford: Now of course 60 million is just a drop in the
ocean if you compare the total population of China, and
this is a key reason why the personal computer market is
such a hot market.
Mr Ford: For us at Alpha, and of course for all our
competitors as well, we have millions of potential
customers who are looking to join the internet generation.
Mr Ford: If we do this right we really can reap huge
rewards in a very short time frame. I’d now like to move
on to discuss the x420 brand itself, and compare and
contrast with some of our key competitors