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The Office - Driving Sales (C0010) A: All right, people. We’re holding this meeting today because we’ve got to do something about our sales, and we need to do it NOW! I want concrete solutions. How do you intend to drive sales... Roger? B: Well, in fact, we’re the most expensive in the market, so maybe we need to lower our prices to match the competitors? A: Lower our prices? Not very creative. It’ll never fly with Swan. What kind of thinking is that? Geez. Anybody else have a better plan? Natalie? C: Um, perhaps, um, a sales promotion. Maybe a two-for-one offer, or something like that! A: What? That’s the same thing. Bad idea. Really bad idea. Dammit people come on! Think! The CEO will be here any minute. D: Do we have any ideas yet? C: Yes Mr. Swan, we were kind of considering a twofor-one offer to get more competitive. D: A two-for-one promotion? Hmm. I kind of like the sound of that. It sounds like something we should consider. A: Yeah, exactly. Just what I was thinking! In fact, that’s a brilliant idea! I’m glad we thought of that. Very creative. Key Vocabulary concrete solutions phrase a real or specific solution to a problem drive sales Preposition increase sales in the market phrase in the industry to match the competitors principle verb, infinitive be the as good as or better than others companies in the same industry will never fly phrase will not work, will not be approved promotion phrase something done to make people aware of a product be here any minute phrase will arrive very soon to consider principle verb, infinitive thinking about brilliant Adjective excellent Supplementary Vocabulary competitive Adjective as good as or better than others of the same type win sales phrase make sales sucessfully sales strategy phrase plans for a company’s sales activities sales cycle phrase the process a customer goes though when deciding to buy a product to outsell principle verb, infinitive to sell more than others customer loyalty phrase when a customer buys the same brand over and over