20190215-苹果不再高冷了 Lesson A

2019.02.15 EMF 苹果不再高冷了 Lesson A   1. This laptop, cellphone, tablet and headphones together cost more than $3,500. That' s about the same as two and a half months' rent for the average American. 笔记本电脑，手机，平板电脑和耳机加一起超过3500美元。这相当于普通美国人两个半月的房租。   2. So, what makes these products so pricey? Well, some say, it boils down to no other reason than the fact that Apple can convince us to pay the hefty price. And, often it's attributed to the so-called “cool factor”associated with Apple. 是什么使得这些产品如此昂贵呢?有些人说，没有其他原因，归结为一点就是苹果公司能够说服我们支付巨款。这归因于和苹果公司相关的所谓的“酷元素”。   3. lronically, the sheer expense of Apple products has hurt sales in countries like China, India, Brazil and Turkey, emerging markets the company desperately needs to keep growing. That s when Chinese tech giant, Huawei, passed it. 讽刺的是，正是苹果产品的价格阻碍了它在一些国家的销售，诸如中国、印度、巴西和土耳其，都是苹果公司极其需要持续发展的新兴市场。正是在这个时候，中国科技巨头，华为，超越了苹果公司。   4. At the end of the day, most experts agree that Apple needs to come up with new innovations, and not just raise prices in order to hold onto its place as one of the world's most valuable companies. 归根结底，大多数专家认为想要维护世界最有价值的公司之一这个地位，苹果公司需要新的创意，而不只是提高价格。