介绍:
Why people shop online rather than in-store. 71% of internet users worldwide found physical retail stores difficult to compare products. 66% of them were displeased by the long lines at checkout counters. 65% of them found physical stores lack personalized discounts. These frustrations can be eased by online shopping platforms.
In China, 36% of Chinese consumers shop online for greater variety. 58% of online shoppers in America are driven by convenience. In Singapore, 72% of consumers view price as the main influencer. 74% of Singaporean find online personalized discounts appealing. Over 60% of Indian online shoppers value convenience the most. Consumers can even purchase products which sell online exclusively.
Overall, key factors driving consumers shop online: convenience, personalization, pricing, availability of products.
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