介绍:
Starbucks partners with Wechat to launch social gifting tool
Starbucks today announced the launch of Say it with Starbucks, a new social gifting feature on WeChat, China&`&s leading mobile social communications service.
The launch is the result of a strategic partnership between Starbucks and Tencent, WeChat&`&s developer, in December 2016.
strategic /strə&`&tiːdʒɪk/ a. 战略上的
"Starbucks is the first retail brand to bring to life a locally-relevant social gifting experience in China," China Digital Ventures vice president Molly Liu said.
During the first stage, WeChat&`&s wallet function offers convenient access for &`&Say it with Starbucks&`& users. They can select from a carefully curated selection of Starbucks-branded gifts and add a personalized message in the form of text, image or video to lift the day of a loved one. Once a gift is received, it will be saved in the recipient&`&s WeChat app and can be redeemed at any Starbucks store in the Chinese mainland.
curate /&`&kjʊrət/ v. 监管
recipient /rɪ’sɪpɪənt/ n. 接受者
redeem /rɪ&`&dim/ v. 赎回，兑换
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