20180809EMF-Adidas & Puma

EMF 2018.8.9 Adidas and Puma are two of the big gest rivals in shoes. But did you know that their founders were two halves of a once happy family business that turned into a level of brother rage so intense (that) it will get the sneaker heads tongues a-wagging. In the 1930s. the Dassler brothers sport shoe company in Bavaria made the most kick-ass athletic shoes in all the land.But all of that success was not good for their relationship. Ten sions flared. In 1949. Adolf. or adi Dassler, formed Adidas, a play on his nickname. Rudolf Dassler started Puma because. well that name is awesome. The brothers sued each other many, many times over the years over all sorts of design and trademark issues, costing each other a fortune in lawyers and suits. The brothers died two years apart. They were buried at opposite ends of the village graveyard. 何迪达斯和彪马是运动鞋业最大的两个竞 争对手。那你知道吗?两个品牌的创始人 曾是一个幸福家族企业的两兄弟,后来两 人关系极度恶化,才成了球鞋爱好者的八 卦对象。 上个世纪三十年代,当时全世界最好的运 动鞋就出产于达斯勒兄弟位于巴伐利亚的 运动鞋厂。然而,这些成功并没有促进兄 弟俩的关系,反而激化了两人的矛盾。 1949年,阿道夫,也就是阿迪·达斯勒, 创立了阿迪达斯,品牌的名字来源于他的 小名。哥哥鲁道夫·达斯勒则创立了彪 马,因为这个名字听着就很霸气。多年 来,兄弟俩无数次起诉对方,争论从设计 到商标的一系列问题,请律师、诉讼耗费 了双方大量资金。兄弟俩去世的时间仅仅 相隔两年。他们的遗体被埋在了村子墓地 的两头。