介绍:
1. All of us have way too much complexity in our lives, too many devices, our kids, going a million different places at work. We have all kinds of things we're supposed to be doing, and realizing, is there a way to be simple? And then noticing that some of, I think, the most effective people actually are simple.
2. We started studying companiesand their product development processes, and we realized that there were companies that had these very complicated product development processes. And whatwould happen was they would do the wrong product really efficiently.
3. What are we really trying to achieve here? Is it revenue, is it growth? Is it notoriety? So what's the underlying business objective we're trying to achieve? And so profitability and growth, for example, would be two different things. What's harder to figure outis what's the bottleneck process, what's the repeated thing that we do often that really keeps us from achieving that objective?
我们所有人的生活中都有太多的复杂性，太多的手段方法，我们的孩子，在工作中要去无数个不同的地方。有各种我们应该做的事情，并意识到，是否有一种简化的方法？进而注意到一些，我认为，最有效的人实际上是很简单的人。
我们开始研究公司和他们的产品开发过程，我们意识到，有些公司有非常复杂的产品开发过程。而发生的情况是，他们会非常有效地完成错误的产品。
我们在这里真正要实现的是什么？是赚钱，是发展？是声名远扬吗？所以我们试图实现的深层商业目标是什么？比如，盈利赚钱和公司成长，它们是两件不同的事情。更难弄清楚的是，什么是瓶颈，什么是我们经常重复做的，真正阻碍我们实现这一目标的事情？
